How to Turn into an Informed Decision Maker & Confident Leader of Your Team (or Yourself!)

Mar 25, 2019

This blog post is part 2 of a 3 part training series on how to create a business foundation to allow for future growth, if you haven’t read part 1 yet, start there! Watch the corresponding video for this post here.

Now that we are tracking all of our KPIs and financial information like a boss and feeling really great about that. We need to know: What are we now going to do with it?

Say hi to CEO days or WTF’s - weekly team fast-tracks, that is. Depending on whether you already have a team or you don’t you are going to do this alone or with them.

For now let’s assume you don’t have anyone in your team yet

You want to start declaring one day in the week your CEO day. This day will serve to step away from client work, step away from the daily nitty gritty and focus on YOUR strategy, your future direction, your next moves and all the things that need to happen in order to get there.

Monday’s are ideal for this kind of task and fear not, it doesn’t have to be the whole day long, but it totally could.

Structure of the CEO day:

  1. Look at your dashboard of KPIs. Understand what they mean individually, but also in comparison to previous periods, recognise trends, recognise positive but also negative developments and question what drives those numbers, what business activities are behind the numbers. So if there are shifts in revenue, what are they caused by? If there is a lack of traffic or lead generation, where is that coming from?
  2. Use these numbers to make relevant business decisions. Need to decide on whether to move forward or not with the current marketing strategies? Awesome, what do the numbers tell you about it? Wondering whether putting an emphasis on your costs changed something? Great, what does your profitability say?
  3. Map out new goals and the future direction
  4. Take the goals and the excitement around this to create a plan and strategy on how to achieve these next steps. Break steps down into action items for this week… and then don’t forget to EXECUTE.

It’s so easy to get wrapped up in every day nitty gritty stuff that we don’t take any time to actually focus on the overall strategy but this is CRUCIAL if we want to make sure that we grow as individuals and as a company.

What would change if you had a team in place? Introducing (what we call) WTF’s - weekly team fast-tracks

If you already have a team I just want to stress the IMPORTANCE of having weekly check in meetings. It will completely change your business if you do so. I have talked to SO many entrepreneurs, a lot of which hadn’t done any team meetings because… well we all have this notion of “meetings are a waste of time” and that’s why we have to make sure that they are not! That’s why we create this structure around them to make sure they are most efficient.


Because you need every single employee on board to successfully steer your company. You need them to understand what you are wanting to achieve in your business for them to not only check off items of a list but actually think, co-create and come up with their own ideas. Everyone needs to understand what their part in the bigger picture is. To feel the drive, to feel the motivation to do their best work.

Just like with your CEO days you will discuss KPIs, trends and directions. You will talk about your current goal for the company, how this breaks down to the different departments and roles within the company. Make sure that everyone understands their commitment for the following week and how their effort helps achieve the bigger goal.

Next to this the weekly meeting is also a great opportunity for feedback, celebrating wins of the past week or raising issues that need to be solved.

If you stick to this structure your team will work much more efficient and motivated and you can be sure that things are getting done.

If you have any questions, feel free to email me at [email protected] and I will talk to you soon!


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