To be able to get people to relate with whatever it is that you are selling — be it a business, an idea, or a product — how you tell or deliver your story determines whether or not your hearer will be able to feel as if they are a part of it. People are more willing to patronize that which they are connected with. When telling your story, authenticity is key. Being yourself brings in the emotional aspect of the story which helps your audience see the real you and feel like they can trust you.
Before you start, remind yourself to remain calm. Lack of calmness can prevent your audience from really believing your story or believing that you believe what you are saying. Writing down key points also helps you remain calm and remember to say everything that you need to say. Your language can be a determining factor of how your message will be received. Make sure you use words that are straightforward and easily understandable. The way that you use your words influences people in different ways, so use your words in a positive way.
For example, instead of telling someone what they should NOT do, suggest a way in which they CAN do it. Speaking in the affirmative gives the audience the sense that you are not critiquing them but that you helping them.
Learn how to use your body language and different pitches to tell your story. Bring your audience into the story by bringing in the emotions through your mode of storytelling. A straight body with a monotone voice is not only boring to your viewers but makes your story unbelievable and not worth their effort, money or ears.
Practice how you deliver your story or your pitch and implement these few basic tips to see a difference in their reception.